Queen Kapiolani Hotel

Challenge:
Queen Kapiolani Hotel is a beloved property that, due to the wear and tear of the decades, had become old and tired. The property, however, boasts the best views in Waikiki, with unobstructed line of sight to the rugged peak of Diamond Head, the shoreline of Waikiki and the lush greenery of Kapiolani Park. When new ownership decided to take on the hotel’s renovation, they called Bennet Group to assist with breathing new life into this forgotten gem.

Strategy:

  • Reposition the property, balancing its fresh $35 million renovation with its storied past as the playground of Hawaiian royalty.
  • Define the brand, style and voice of the new Queen Kapiolani Hotel, creating a presence that was at once both approachable and authoritative.
  • Uncover the spirit of the hotel. Inspired by the period in which is was built, the new Queen Kapiolani Hotel will be a retro beach getaway that represents the best of the golden era of Waikiki.
  • Tell the story of Queen Kapiolani’s legacy, using art and culture of the midcentury modern period to create a new aesthetic.
  • Merge media relations, digital communications, marketing, and experiential to make a splash with the property’s re-entrance to the fiercely competitive Hawaii tourism market.

Results:

  • Even though the hotel isn’t scheduled to open until fall 2018, Bennet Group has successfully earned coverage of the new-and-upcoming property in every local outlet in the state, as well as USA Today.
  • The firm recently distributed a press release highlighting the art-centric spirit of the hotel, and worked closely with artists such as Nick Kuchar, Mike Field and Katie Borden to bring the property to life. We continue to work alongside the hotel team to prepare for the grand unveiling of a two-story, open-air Royal Gallery, featuring a visual evolution of Hawaiian history through art by incorporating a timeline of events and people in Hawaii from ancient to modern day.
  • Bennet Group worked with the hotel ownership and Bishop Museum to prominently feature and tell the story of vintage dinner menus, luau advertisements, cruise ship activities and other Hawaiiana-inspired memorabilia of the 1960s.