Bennet Group provides local public relations support to Verizon Wireless, the largest mobile network operator in the United States. Verizon Wireless relies on Bennet Group to garner earned media coverage for national stories by localizing them and reaching out to Hawai‘i media contacts, as well as securing coverage on stories that take place on a local level for the service provider.
Through strategically planned media pitching and customized outreach, Bennet Group has secured local media coverage on national Verizon Wireless news, from technology-focused stories to useful information for the general public. Coverage has appeared in local outlets such as the Honolulu Star-Advertiser, MidWeek, Pacific Business News, Hawai‘i News Now, KHON2 News, KITV4 News and many more.
Bennet Group recently assisted the national team with the announcement of the revolutionary new Smart Store concept, which included the grand opening of Hawai‘i’s first Smart Store in Honolulu in November 2013. Bennet Group coordinated localized communication of the national messaging and secured local earned media in support of the national messaging campaign.