Shayreen Lum joins the Bennet Group Strategic Communications team with a background in hospitality communications, food and beverage marketing and public relations. Her most recent role had her in Washington, D.C. working for Linda Roth Associates, a hospitality public relations firm concentrating on food and beverage marketing and media. In this position, Ms. Lum specialized in embassy relations, allowing her to work closely with ambassadors and trade commissioners from all over the world to help market and promote some of their food and beverage products. She also worked very closely with a few newly opened hotels and helped to create their communication strategy.
Ms. Lum is a Kamehameha Schools alumna and received a B.A in Journalism and Media Studies and a minor in Communications at the University of Nevada, Las Vegas. During college, she was on the board of the Society of Professional Journalists, UNLV chapter and also part of the UNLV TV team, which ran daily news broadcastings.