Nearly 3,000 news stories across the globe; audience reach of 1.7 billion; 64,720 comments and shares across social platforms; 87,587 visitor sessions at Hokulea.com – all of that, in four days last June. If you didn’t hear in that Hōkūleʻa had arrived back home, you were living under a rock. National industry leaders in communications […]
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If 2018 (and to be honest, 2016 and 2017) marked the rise of influencers and microinfluencers, then the 2019 is definitely the year of the nanoinfluencer. As social media has penetrated every facet of our lives, social media marketing spawned influencer marketing –– a high impact and cost efficient way to create buzz around events, products […]
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On January 1, 2019, a new year began with a pivotal and universally-recognized NASA space expedition –– and Bennet Group’s client Canada-France-Hawaiʻi Telescope (CFHT) was there for every minute of it. Shortly after midnight on New Year’s Eve NASA’s New Horizon’s spacecraft conducted a flyby of an object called Ultima Thule. Ultima Thule, the oldest observed […]
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RECORD-SETTING 30 AWARDS RECEIVED Bennet Group gathered last weekend to celebrate a record-setting 30 awards from the Public Relations Society of America, Hawaii Chapter, given in honor of our work alongside you – our valued clients – in the 2017 year. Bennet Group was honored to win the most awards of any company represented. Our […]
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Bennet Group was honored to play a key role in the Earth Day Energy Summit, which convened local and national leaders to celebrate Hawai‘i’s clean energy progress and future. Hosted by Elemental Excelerator (EEx), a Hawai‘i-based non-profit growth accelerator program, the Summit launched a movement to inspire action among changemakers, increase public understanding and support of a clean energy future and engage our community to accelerate our energy transformation.
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In early May, Bennet Group worked hand-in-hand with The Howard Hughes Corporation to announce its newest tower, Koula, to much success. The announcement of Koula as part of The Howard Hughes Corporation’s Ward Village marked a major milestone for the company due to its proximity to the site of Central Plaza, Ward Village’s soon-to-be-developed open-air […]
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Bennet Group turns 20 this year and to commemorate this event, we asked a few of our top clients – all of them respected, accomplished leaders in Hawai’i — to tell us what they liked about working with our team. Their answers and insights left us feeling deeply humbled, incredibly proud and profoundly grateful. We […]
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A constant joy – and occasional source of chaos – over the past three years has been our privileged role as Hōkūleʻa’s PR team for the Mālama Honua Worldwide Voyage. Among the many gifts Hōkūleʻa gave me while leading our PR efforts are a few key lessons I’ll never forget. Know what not to plan […]
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Thanks to great clients and great projects, Bennet Group celebrates a record-breaking twenty wins at the Public Relations Society of America (PRSA) Hawai‘i Chapter’s Koa Anvil Awards held July 28, 2017. These awards, which honor the best and brightest strategic public relations and communications programs, campaigns and tactics, bring together the entire industry and highlight […]
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“Recent crises in the news have us wondering: is our company prepared to handle an emergency to the best of our ability?” Crisis can be anticipated, such as a hurricane, or unexpected, such as a sudden, unfortunate accident. Regardless, crises often happen when we least expect them and can be extremely challenging to address. Here […]
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