ARE YOU READY FOR THE NANOINFLUENCERS?

If 2018 (and to be honest, 2016 and 2017) marked the rise of influencers and microinfluencers, then the 2019 is definitely the year of the nanoinfluencer. As social media has penetrated every facet of our lives, social media marketing spawned influencer marketing –– a high impact and cost efficient way to create buzz around events, products […]

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CFHT RINGS IN THE NEW YEAR WITH NASA FLYBY

On January 1, 2019, a new year began with a pivotal and universally-recognized NASA space expedition –– and Bennet Group’s client Canada-France-Hawaiʻi Telescope (CFHT) was there for every minute of it. Shortly after midnight on New Year’s Eve NASA’s New Horizon’s spacecraft conducted a flyby of an object called Ultima Thule. Ultima Thule, the oldest observed […]

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CHRISTINE MATSUDA SMITH NAMED SVP, BENNET GROUP GROWS TEAM

Bennet Group Strategic Communications, one of Hawaiʻi’s top public relations agencies, today announced the promotion of Christine Matsuda Smith to senior vice president and the addition of Angela Moy, writer and content strategist, and Rickie Fujinami, executive assistant. “Christine is a visionary leader for the next era at Bennet Group, one whose three-dimensional approach to […]

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CHRISTINE MATSUDA SMITH SHARES TOP FIVE CRITICAL STEPS FOR THE MOST MEMORABLE IMPACT

Bennet Group’s vice president, Christine Matsuda Smith, was featured as this month’s communications expert in Hawai‘i Business Magazine. Christine outlines her top five critical steps to ensuring the news you share makes a memorable impact in our community, in 5 Steps to Making a Splash with Your News. Her recommendations include: Jump-start the coconut wireless […]

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BENNET GROUP WAS HONORED TO PLAY A KEY ROLE IN THE EARTH DAY ENERGY SUMMIT

Bennet Group was honored to play a key role in the Earth Day Energy Summit, which convened local and national leaders to celebrate Hawai‘i’s clean energy progress and future. Hosted by Elemental Excelerator (EEx), a Hawai‘i-based non-profit growth accelerator program, the Summit launched a movement to inspire action among changemakers, increase public understanding and support of a clean energy future and engage our community to accelerate our energy transformation.

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THE IMPORTANCE OF A SPOKESPERSON ON YOUR BIG ANNOUNCEMENT: THE HOWARD HUGHES CORPORATION AND KOULA

In early May, Bennet Group worked hand-in-hand with The Howard Hughes Corporation to announce its newest tower, Koula, to much success. The announcement of Koula as part of The Howard Hughes Corporation’s Ward Village marked a major milestone for the company due to its proximity to the site of Central Plaza, Ward Village’s soon-to-be-developed open-air […]

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BENNET GROUP STRATEGIC COMMUNICATIONS ANNOUNCES STRATEGIC PROMOTION AND NEW HIRE

HONOLULU (February 8, 2018) – Bennet Group Strategic Communications, one of Hawaii’s top public relations agencies, has promoted Kalli Abernathy to account manager and hired Hilary Denison as account coordinator. “Our firm has experienced steady growth and success, which allows us to bring on fresh talent while retaining and promoting seasoned staff members,” says Joan […]

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WELCOMING TWO NEW TEAM MEMBERS

HONOLULU (August 28, 2017) – Bennet Group Strategic Communications, one of Hawaiʻi’s top public relations agencies, has hired Shayreen Lum, senior account executive and Taryn Pascua, account coordinator, to join the dynamic communications team. Born and raised in Hawai‘i, both Lum and Pascua bring a wealth of knowledge for the culture and history of our […]

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