CONTINUING THE FIGHT AGAINST TOBACCO WITH THE HAWAI‘I TOBACCO QUITLINE
Hawai‘i has made great strides in the fight against tobacco with fewer than one in seven people identifying as regular smokers. While this progress is promising, four populations and community groups are disproportionately addicted to tobacco: Native Hawaiians, LGBTQ, individuals reporting low-income and people diagnosed with mental health and substance abuse disorders. Working with Rescue Agency, a national leader in behavior change marketing, we launched new campaigns featuring former smokers who’ve experienced addiction and the success of quitting.
Research revealed startling similarities and differences in unique behavior change motivators across demographics. Rather than develop campaigns based on the four priority populations who are disproportionately addicted to tobacco, this campaign speaks to the values and motivators behind tobacco use and cessation.
The campaigns are currently running on digital and social media. Follow the Hawaii Tobacco Quitline on Facebook at www.facebook.com/HawaiiTobaccoQuitline and Instagram and Twitter at @HawaiiQuitline.
If you or someone you know is trying to quit tobacco visit the Hawaii Tobacco Quiltine