Outrigger Hotels and Resorts


Bennet Group provides strategic communications counsel, public relations and marketing support to Outrigger Hotels and Resorts and its affiliate brands, including OHANA Hotels and Resorts, Outrigger Reef on the Beach and Outrigger Waikiki on the Beach and Outrigger Enterprises Group, the parent company.

We also assist with providing public relations support for independent hotel properties and retail outlets under management by Outrigger Enterprises Group, including Embassy Suites-Waikiki Beach Walk, Ala Moana Hotel, Outrigger Reef on the Beach, Outrigger Waikiki on the Beach, The Kapalua Villas Maui, and Waikiki Beach Walk. Utilizing creative marketing, social and traditional media strategies, Bennet Group helps maintain the strong Outrigger brand identity, as well as help drive business to the various properties.

Bennet Group works closely with local and national media outlets as well as bloggers and social media influencers to secure editorial coverage, promotions and on-site visits for Outrigger’s various brands. We have amassed hundreds of media stories in trade publications such as Travel Agent and Travel Weekly as well as consumer publications ranging from Hawaii Magazine to Better Homes & Gardens and Sunset Magazine. We also work with local and national TV and radio stations to create unique promotions that connect with our target audience of visitors.

Bennet Group also provides communications support for the company’s expansion into Asia, as well as crisis communications, issues management, employee relations- and community relations.