AN ICONIC VISITOR DESTINATION RE-OPENS IN WAIKĪKĪ
On August 25, the iconic International Market Place, anchored by Hawai‘i’s first full-line Saks Fifth Avenue, re-opened to the public. Bennet Group provided strategic planning, public relations, media relations, marketing and event coordination for the grand openings of both Saks Fifth Avenue and International Market Place. The reimagined Waikīkī landmark has been under construction for several years and Bennet Group was thrilled to reintroduce the public to this storied place.
International Market Place is an inviting open-air shopping experience designed with a lush Hawaiian sense of place. The market place features a fire tower, three-story water wall, interactive entertainment stage, and the enormous banyan tree that is synonymous with the site. Nine unique restaurants crown this shopping center, making it the largest concentration of dining options in Waikīkī. On-site parking provides 700 spaces so visitors and kama‘āina alike can enjoy the 100+ shops and restaurants.
Located in the heart of International Market Place is Saks Fifth Avenue’s three-story retail destination – the brand’s first full-line store in the state of Hawai‘i. As anchor tenant, Saks Fifth Avenue offers an elevated assortment of elegant luxury brands to shoppers from all around the world. Guests can enjoy an extraordinary selection of shoes, womenswear, menswear, handbags, beauty products and jewelry, accompanied by stellar customer service. Saks Fifth Avenue Club and International Lounge provide personal shoppers, customized looks and a spa room where guests can enjoy refreshments, facials and more.