Bennet Group Wins Award of Excellence for Work on Groundbreaking Discovery: Pōwehi
Last week, Bennet Group gathered via a virtual reception to celebrate the annual PRSA Hawaiʻi Koa Anvil Awards.
Our firm was humbled to receive the award of excellence for our work on the global announcement of the Event Horizon Telescope’s groundbreaking scientific progress surrounding one of the universe’s greatest mysteries – the black hole.
Pōwehi won in the category of integrated communications, which requires creative and masterful execution of public relations strategies alongside the successful integration of other disciplines.
This campaign garnered 3,915 story placements, and social media posts went viral with organic Facebook posts alone reaching over 180,000 people. As a result of our public affairs efforts, Governor David Ige issued a proclamation declaring April 10, “Pōwehi Day” for years to come.
We are so grateful to our Maunakea Observatories ʻohana for the opportunity to share their story. It was our great pleasure and privilege to be a part of their fantastic team.