Bennet Group has won numerous Pele Awards in their role as lead agency for the Hawaii Tobacco Control Trust Fund’s Health Communications campaign. The Pele Awards were received by their partner advertising and media agency, Hendrix Miyasaki Shin for its creative efforts to change public perception and behavior about tobacco use in Hawaii.
2005 PSA Poster Campaign “Arsenic, Acetone, Ammonia” (HCF)
2005 PSA :30 TV “Theater” (HCF)
2008 PSA :30 TV “Cereal” (HCF)
2008 PSA Broadcast Campaign “Bath” and “Cereal” (HCF)
2011 PSA :30 Radio “Scary Music” (HTQL)
Ms. Tsuchida represents clients in the areas of consumer marketing and the non-profit sector. She also provides public relations services to some of Hawai‘i’s most prominent community organizations, including Special Olympics Hawai‘i, Omidyar Group, Hawai‘i Community Foundation and the Joyful Heart Foundation.
In addition to serving as a marketing intern at Modern Luxury Magazine, Ms. Tsuchida also has a background in finance and accounting. She previously worked at ONTS CPA, LLP as an Accounting Assistant, and at the Shidler College of Business as a Student Advisor.
Ms. Tsuchida is a Punahou School alumna and earned her B.B.A. in Finance and Entrepreneurship and a minor in Japanese at the University of Hawai‘i at Manoa. In her free time, she enjoys staying active outdoors and is an avid reader.
Tayte Brock has 20 years of experience in brand strategy and marketing and has been the acting Creative Director for the Bennet Group since 2003. She specializes in brand development, marketing communications and highly conceptual campaigns for a wide variety of industries.
Prior to creating her own company, Ms. Brock was the Director of Brand Strategy for Scient, an e-business developer, providing counsel for enterprises looking to extend their brands online.
Previously, she was the VP of New Media at REZN8, delivering hi-profile projects for television, interactive, gaming and web properties. Prior to REZN8, she was the Executive Producer for Novocom, an international television branding firm, where she assisted in launching network identities worldwide. Her work at Novocom garnered several Emmys, BDAs, Tellys and a CLIO.
Ms. Brock competes both locally and internationally in the sport of outrigger canoe paddling. She is a coach and member of the Hui Nalu Canoe Club and is the marketing director and race organizer for their principle fundraiser, the Kai Iwi Coast Run & Walk.