The Public Relations Society of America (PRSA) Hawaii Chapter recognized the state’s top communications professionals, campaigns and tactics on July 16 at the 32nd Annual Koa Anvil Awards, held at The Modern Honolulu. Nearly 200 people attended the gala, where a total of 94 awards were handed out—the most ever in the chapter’s history.Read More›
Please join us in congratulating Anj Lum, who received the Hōkūpa‘a Young Public Relations Professional of the Year by the Public Relations Society of America Hawai‘i Chapter on July 16!Read More›
Bennet Group Senior Account Executive and Miss Hawaii USA 2015, Emma Wo, will compete for the title of Miss USA this Sunday! Before leaving for Baton Rouge, Louisiana, she took some time to reflect on her reign as Miss USA Hawaii and say mahalo to all those who have supported her on this journey.
Emma is intelligent, articulate and community minded — she’s a role model for women and we’re honored to have her on our team.
Tune in to the 2015 Miss USA Pageant on July 12, 8p ET/5p PT on Reelz or stream it live on missusa.com.
We’re proud to share that Bennet Group’s senior vice president, Monica Salter, received the 2015 Young Professional of the Year award from Pacific Edge Magazine on May 22. The award recognizes Monica for her business excellence, community spirit, innovation, personal integrity and impact on the PR industry. A deeply respected leader for our firm, to our clients, and for the state of Hawai‘i, Monica is a perfect fit for this well-deserved accolade.Read More›
Emma Wo is Miss Hawaii USA 2015! At the Miss Hawaii USA pageant on Sunday, Emma wowed the judges, taking top scores in both interview and swimsuit phases.
Emma, a senior account executive at Bennet Group, will represent Hawaii at the Miss USA pageant next year.
Please join us in congratulating Emma and supporting her on the journey to Miss USA!
HONOLULU (Oct. 7, 2014) – Bennet Group Strategic Communications announced today that it has promoted Megan Tsuchida from account executive to senior account executive.
“Megan has proven herself as an incredibly valuable asset to our clients and our firm,” said Joan Bennet, president of Bennet Group Strategic Communications. “She consistently delivers innovative ideas and impressive results to all of her accounts, and we look forward to watching her flourish in her new role at Bennet Group.”Read More›
We’re still celebrating our big night at the Public Relations Society of America gala, where Bennet Group brought home more trophies than any other PR firm.Read More›
Bennet Group is proud to partner with the Polynesian Voyaging Society as they set sail on the Malama Honua Worldwide Voyage sponsored by Hawaiian Airlines, a historic journey of more than 47,000 nautical miles, 85 ports, and 26 countries around the globe. The Hokule’a and Hikianalia-now en route to Samoa-will circumnavigate the globe, teaching international communities the importance of protecting our ocean resources and respecting Island Earth. Bennet Group is honored to be a part of the ‘ohana wa’a and a strategic communications partner for this inspiring voyage.
Bennet Group’s continuing education on strategic communications, by Christine Matsuda Smith
Social media is dynamic, entertaining and captivating; an ever-changing and increasingly important way to communicate with your company’s key audiences. More than that, these platforms like Facebook, Twitter and Instagram can provide profound insights into the wider perception of your organization in ways that were not possible before the advent of this new medium. Social media is a valuable listening tool—not just a messaging tool—and it is critical that the leadership of any organization understand its utility in this increasingly digital world.
Not all companies can or even should be active with social media accounts. However, not participating in the online conversation won’t preclude your company from being discussed without you. Powerful monitoring tools are available to help keep track of local, national and international comments mentioning your organization and its key issue areas. Listening carefully to the conversation on social media can serve as an incredibly valuable source of new ideas and trends – or equally critical – as an early warning of reputational threats.
Social media provides a particularly intimate way of connecting with your key audiences in a way that is unique to the medium. Rather than relying on a one-way flow of content, the real power of social media is the ability to create an immediate connection with an individual user. Responding to comments in real time with an authentic, personal reply can make the difference between a disgruntled former customer and a card-carrying brand loyalist. It is the responsibility of the board of directors and executive leadership to establish a clear, comprehensive social media policy that shapes these online interactions and includes standards for response times, disclosure practices, brand usage and other key considerations in the online era.
Whether your online presence is well-established, or you’re just dipping your toes in the social media waters, your governing board and executive leadership should be asking these key questions:
– Are we listening to what is being said about the company on social media?
– Is there a social media policy in place for our communications team, general employees and board members?
– Are we dedicating the resources and encouraging the right culture to support best uses of social media?
As big data becomes increasingly powerful in the marketplace with integrated marketing and advertising and incredible personalization in the online sphere, social media will only rise in influence, popularity and power. The landscape of popular platforms will continue to shift constantly, so rely on your digital marketing teams and strategic communications partners to stay up to date with the latest best practices. Social media is here to stay, and can be a valuable weapon in your integrated communications arsenal.
Bennet Group is proud to offer a new social media training program specifically designed to address the needs of governing boards and executives. Please contact Christine Matsuda Smith and Andrea Lum to learn more.