Polynesian Voyaging Society
Bennet Group provided comprehensive media relations and strategic communications support to the launch of the Polynesian Voyaging Society’s Mālama Honua Worldwide Voyage, an unprecedented journey around the world on the voyaging canoes Hōkūle’a and Hikianalia aimed at environmental education. Bennet Group coordinated a series of large-scale media events in support the official launch, including a media sail aboard the canoes, a press conference, social media planning and day of launch events including media escort boats for photographers and reporters as the voyage departed on its first international leg in May.
Bennet Group navigated all aspects of the voyage launch with the Polynesian Voyaging Society team, and thousands gathered for the launch. The event truly captured the spirit of the journey and the aloha of the community, bringing everyone together to send the crew off. Media coverage resulting from the event included front page coverage in the Honolulu Star Advertiser and follow-up features in the paper, as well as new coverage by all three local TV stations and stories across all of Hawai‘i’s major media outlets.
Coverage was not limited to Hawai‘i, and was nationwide, with stories appearing on TV news and newspapers across the country. An Associated Press story garnered by Bennet Group was carried in over 300 national media outlets, as well as international media outlets.