In 2012, The Howard Hughes Corporation brought the Bennet Group on board to spearhead public relations efforts for Ward Centers, a premier street shopping, dining and entertainment center in the heart of Honolulu. From promoting center-wide activities and events to highlighting notable merchants, Bennet Group has continued to position Ward Centers as one of the best places to eat, shop and play in Hawaii.
Bennet Group has played an instrumental role in securing earned media and public interest in all types of center-wide promotions and events, such as the Discover Kaka‘ako event series, Festival of Giving and Give and Get charitable events, the Kaka‘ako Farmers’ Market and more.
In an innovative tactic for strengthening relationships with local media and social media influencers, Bennet Group initiated a series of seasonal media briefing events hosted at Ward Centers. Local media and social media influencers attended to learn more about Ward Centers specialties, events, and upcoming promotions and uncover unique story ideas through conversations with Ward Centers tenants. As a result, center-wide media coverage was secured in print, online, TV and social media outlets.