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Polynesian Voyaging Society

The Polynesian Voyaging Society’s Mālama Honua Worldwide Voyage (WWV) was a journey of traditional voyaging canoes across Earth’s oceans to join and grow the global movement toward a more sustainable world. The voyage was a complex endeavor that required a sophisticated suite of communication strategies and tactical approaches during the legendary Hawaiian voyaging canoe Hōkūleʻa’s various ports of call both at home in Hawai‘i, nationally, and internationally.

Ward Village

For decades, Ward Village encompassed a collection of dozens of merchants, ranging from big name national stores to small, local businesses. A myriad of physical buildings – Ward Centre, Ward Warehouse and Ward Entertainment Plaza – made up Ward Village, and the area was much loved by locals for providing one-of-a-kind products, services and culinary options.

Hawaii Pacific University

Hawai‘i Pacific University (HPU) is the largest private university in the state of Hawai‘i. In recent years, the university has struggled with financial difficulties that necessitated the need to lay off a number of faculty and staff, which significantly impacted employee morale. Following the efforts to rightsize the organization, HPU hired a new president, marking the beginning of a new era of leadership at the university and an opportunity to rebuild morale and trust. Bennet Group worked throughout the year on an integrated communications plan to boost morale among faculty and staff and earn trust and ownership in the new vision for the future of the university. The internal communications plan complemented the overarching strategic communications for the university and prioritized two-way communications via electronic channels and, most importantly, in-person events and interactions.

Aulani, A Disney Resort & Spa

When Walt Disney Parks & Resorts set out to build its only Hawai‘i property and only non-theme park property in the world in the mid-2000s, it needed to approach the development in a way that was thoughtful and strategic, showcasing the economic value Disney’s brand would bring to the state.

Turtle Bay Resort

Turtle Bay Resort on Oahu’s historic North Shore is one of the world’s last wild places. This fabled stretch of coastline has been the subject of heated debate and passionate protests due to a master plan that many in the community perceived as unsustainable for responsible growth and the protection of cultural and environmental resources. A conservation easement in 2016 ended the legal battle over the land, and the developer hit pause on moving forward with any plans for expansion. When new owners, The Blackstone Group, purchased the property in late 2017, it called Bennet Group to assist with the sophisticated and thoughtful strategic communications Turtle Bay Resort would require to be successful as development resumes at the resort later this year.

Harry and Jeanette Weinberg Foundation

The Harry and Jeanette Weinberg Foundation — one of the largest private foundations in the US and one of Hawai‘i’s largest charities, contributing $10M annually in the islands – is undergoing key changes requiring strategic, nuanced communications with a myriad of Hawai‘i stakeholders. A new approach to how the Foundation manages its vast land holdings in the state – coupled with an important leadership change, with Alvin Awaya stepping down after 44 years of service and respected community leader Corbett Kalama taking over the Hawai‘i operations – necessitated rearticulating the values that inform its mission and the depth of the Weinberg Foundation’s commitment to Hawai‘i. Further, while the Weinberg Foundation has been quietly working with little to no recognition for almost 60 years to empower the poorest and most vulnerable in Hawai‘i, the time had come to increase the organization’s visibility and recognition of its vital work, while strongly positioning the foundation for future success.

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INTERNATIONAL WOMEN’S DAY 2023

Celebrating International Women’s Day 2023 Bennet Group remains dedicated to establishing a diverse and inclusive...
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November 21, 2019  by

GRAND WAILEA TACKLES SUSTAINABILITY CHALLENGES HEAD ON

Already recognized as an efficiency leader in the hospitality sector, with several ‘green awards’ to their name, Grand Wailea, a Waldorf Astoria Resort, is now instituting a comprehensive push to increase conservation and sustainability efforts throughout the entire property. With water being an integral part of the resort’s make-up, programs to conserve and protect the […]

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May 8, 2019  by

CONTINUING THE FIGHT AGAINST TOBACCO WITH THE HAWAI‘I TOBACCO QUITLINE

Hawai‘i has made great strides in the fight against tobacco with fewer than one in seven people identifying as regular smokers. While this progress is promising, four populations and community groups are disproportionately addicted to tobacco: Native Hawaiians, LGBTQ, individuals reporting low-income and people diagnosed with mental health and substance abuse disorders. Working with Rescue […]

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May 8, 2019  by

MAKING THE IMPOSSIBLE POSSIBLE: THE WORLD’S FIRST IMAGE OF A BLACK HOLE

On April 10, 2019, groundbreaking scientific progress surrounding one of the universe’s greatest mysteries took place– and Bennet Group’s client, Maunakea Observatories, was right in the middle of it. Through a live press-conference in Washington, D.C., the Event Horizon Telescope (EHT) collaboration announced and released the world’s first-ever image of a black hole.  Pioneers of […]

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May 8, 2019  by

BENNET GROUP STRATEGIC COMMUNICATIONS NAMES TWO NEW VICE PRESIDENTS

The Firm Promotes Both Megan Tsuchida and Dylan Beesley To Vice President Bennet Group Strategic Communications, one of Hawai‘i’s top public relations agencies, today announced the promotion of Megan Tsuchida and Dylan Beesley, who will both be serving as vice presidents of the firm. “As brilliant strategists and emerging leaders within our community, Megan and […]

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January 17, 2019  by

ARE YOU READY FOR THE NANOINFLUENCERS?

If 2018 (and to be honest, 2016 and 2017) marked the rise of influencers and microinfluencers, then the 2019 is definitely the year of the nanoinfluencer. As social media has penetrated every facet of our lives, social media marketing spawned influencer marketing –– a high impact and cost efficient way to create buzz around events, products […]

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January 17, 2019  by

CFHT RINGS IN THE NEW YEAR WITH NASA FLYBY

On January 1, 2019, a new year began with a pivotal and universally-recognized NASA space expedition –– and Bennet Group’s client Canada-France-Hawaiʻi Telescope (CFHT) was there for every minute of it. Shortly after midnight on New Year’s Eve NASA’s New Horizon’s spacecraft conducted a flyby of an object called Ultima Thule. Ultima Thule, the oldest observed […]

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May 23, 2018  by

BENNET GROUP WAS HONORED TO PLAY A KEY ROLE IN THE EARTH DAY ENERGY SUMMIT

Bennet Group was honored to play a key role in the Earth Day Energy Summit, which convened local and national leaders to celebrate Hawai‘i’s clean energy progress and future. Hosted by Elemental Excelerator (EEx), a Hawai‘i-based non-profit growth accelerator program, the Summit launched a movement to inspire action among changemakers, increase public understanding and support of a clean energy future and engage our community to accelerate our energy transformation.

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May 23, 2018  by

THE IMPORTANCE OF A SPOKESPERSON ON YOUR BIG ANNOUNCEMENT: THE HOWARD HUGHES CORPORATION AND KOULA

In early May, Bennet Group worked hand-in-hand with The Howard Hughes Corporation to announce its newest tower, Koula, to much success. The announcement of Koula as part of The Howard Hughes Corporation’s Ward Village marked a major milestone for the company due to its proximity to the site of Central Plaza, Ward Village’s soon-to-be-developed open-air […]

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