When Walt Disney Parks & Resorts set out to build its only Hawai‘i property and only non-theme park property in the world in the mid-2000s, it needed to approach the development in a way that was thoughtful and strategic, showcasing the economic value Disney’s brand would bring to the state.
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CASE STUDIES Back to Case Studies / See Another Polynesian Voyaging Society CHALLENGE: The Polynesian Voyaging Society’s Mālama Honua Worldwide Voyage (WWV) was a journey of traditional voyaging canoes across Earth’s oceans to join and grow the global movement toward a more sustainable world. The voyage was a complex endeavor that required a sophisticated suite […]
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Last week, Bennet Group gathered via a virtual reception to celebrate the annual PRSA Hawaiʻi Koa Anvil Awards. Our firm was humbled to receive the award of excellence for our work on the global announcement of the Event Horizon Telescope’s groundbreaking scientific progress surrounding one of the universe’s greatest mysteries – the black hole. Pōwehi […]
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We are proud to have in hand in launching Safe Stay Hawai‘i – guidelines to protect the health of employees, guests and the community – in anticipation of safely reopening the state’s hospitality industry on October 15. The success of the tourism sector is one of the most critical elements of Hawai‘i’s economic recovery and […]
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It is our honor to share with you the launch of COVID Pau, a statewide multi-channel communications initiative designed to help stop the spread of COVID-19 in Hawai‘i. Formed by the Hawaiʻi COVID Collaborative, a hui of healthcare, business and nonprofit leaders working together to address unmet needs for public information, COVID Pau offers a […]
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ALOHA In this unprecedented time, our firm is deeply dedicated to doing our part to fight COVID-19 in the ways we can best contribute: supporting thoughtful strategic communications that will benefit Hawai‘i, helping arm us all with the information we need to protect ourselves, our loved ones, and our community as a whole. Working alongside […]
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Honolulu – Bennet Group Strategic Communications, one of Hawai‘i’s premier public relations agencies, today announced the promotion of Pono Suganuma to senior account executive. “Pono is a fast-rising star at our firm and in the state, combining her impressive communications expertise – especially in digital media – with her genuine passion for making Hawai‘i better. […]
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Inspired by a shared objective to advance food self-reliance throughout Hawai‘i, Bennet Group client Kamehameha Schools is partnering with The Kohala Center (an independent, community-based research, conservation, and education think-tank) in a multi-pronged campaign called Mahi‘ai a Ola. The initiative is designed to support local farmers, promote agricultural education, and inspire innovative solutions with the […]
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Bennet Group client, AES, a leader in pioneering renewable energy projects throughout Hawaiʻi, is working to complete their Nā Pua Makani wind farm project, near the town of Kahuku on Oʻahu’s North Shore. Wind power is largely applauded as a pollution-free source of energy that displaces fossil fuels contributing to global warming. Set to begin […]
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Hawaiʻi Pacific University’s acclaimed Center for Marine Debris Research (CMDR) recently concluded a study that confirmed what island residents have long believed: that most of the pollution washing up on Hawaiʻi’s shores originates abroad. Published in the journal, Environmental Science and Technology, the CMDR study revealed that while much of the pollution found on the Leeward beaches […]
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